Harley-Davidson Inc.

Harley - Davidson company celebrates its 100th anniversary next year, Harley - Davidson is a true American success story. From their modest start in Milwaukee, Wisconsin, they have always been passionate about motorcycles, ranging from one of the most famous company names in the world. Harley provides a unique experience that only Harley has its appearance, feel, and sound. In addition to their core business of manufacturing and selling motorcycles, they offer loans and insurance through Harley Davidson Financial Service and offer all sorts of accessories and apparel to complete the Harley experience.

This report aims to evaluate the strategic options available to the Harley-Davidson organization. Harley Davidson has two business divisions, motorcycles and financing. Harley Davidson Financial Services (HDFS) offers loans, bicycle insurance and protection programs to meet the needs of owners. It also produces motorcycle parts and accessories, gears and clothing. The company is the only major motorcycle manufacturer in the United States and has operations globally in North America, Europe, Asia Pacific region, Latin America.

This case study is an analysis of the differentiation strategy Harley - Davidson Inc. adopted to distinguish from competitors. Furthermore, due to changes in demographics and financial turmoil, we will also address the problems and challenges facing Harley-Davidson. I forgot to mention important things, but the case study will give us the idea of ​​what strategies Harley - Davidson Inc. can apply in the future to maintain and enhance our competitive position. According to M. Porter, there are two general business-level strategies that can achieve higher margins than competitors. First, companies can focus on cost reduction and reduce costs to create more economic value than competitors. Second, enterprises can concentrate on product differentiation and create economic value by offering products that customers prefer rather than competing products. In other words, in addition to offering products at a lower price, the company offers a number of unique products valuable to buyers.

Harley - Davidson Company is a company that has existed for over 100 years. The company is comprised of several other subsidiaries, including Harley Davidson Motor Company, Harley Davidson Financial Services, Buell Motorcycle Company. These companies work with motorcycle companies in the motorcycle industry to manufacture and sell motorcycles, but financial services are responsible for providing financial services to its customers and distributors. Harley Davidson has experienced various challenges in its internal and external environments, such as World War I, World War II, Great Depression, and other internal issues such as labor disputes and changes in ownership.