Hannah Hoch and James Rosenquist --Insiders and Outsiders of Consumerism and Gender

Dada artists exchanged all the paints together and used only off-the-shelf photo images as their material. "The invention of this montage picture represents the willingness to engage in modern society, especially new technology." (Hemus 2009) When commenting on the mass communication and consumerism, Hoch understands that by acquiring technology and content I am not afraid to take shape. . Hoch juxtaposed multiple simultaneous images in The Beautiful Girl. The "Beautiful Girls" BMW logo shows that the development and industrialization of the German automobile industry accelerated in the 1920s.

Hannah Hoch (born on 1 November 1899, Anna Therese Johanne Hoch) is still a prominent member of the Berlin Dada movement and is one of the first famous artists who used photo montage technology. From 1912 to 1914, Hoch joined the Berlin Arts and Crafts Academy during the tension during the First World War. Hooch later said that she breaks her view of the war against the world and provides her a new political consciousness. By the relationship with Dadaist Raoul Hausmann, Hoch first participated in Dada around 1919. Through Hausmann, Hoch was introduced to influential artists of other Dada movement such as Kurt Schwitters, Hans Richter, Piet Mondrian etc. Although Hoch's work is largely consistent with the general aesthetics of Dadaism, it subtly adds distorted feminist notes to the sports aversion philosophy.

Hannah Hoch is one of the women who is the only male to be dominant and is the only one recognized in the completely male Dada movement. Moch's most artistic inspiration arises from her personal experience of gender inequality and gender discrimination in German society. She pays special attention to the contemporary concept of "new women" which is the theme of her work repeatedly. New women are related to urban nightlife, sexual freedom, and gradual independence. Hoch is interested in comparing this concept with consumerism with the hypocrisy of this contemporary woman figure and the less ideal reality of a real German woman. Women actually acquired new rights like voting rights, but this progress has been devastated by the unstable economy of the Weimar Republic.