Groupon's Busness Model

I. INTRODUCTION The term business model is popular for the "explosive growth of new business caused by the Internet" 1 and it is often misused as "beautifying all kinds of semi-burning plans" Yes. Incorrect use in the business model Although there are many differences between the two, the distinctive feature is "the business model is independent of the current state of the competitor and the market" 3, "various parts of the enterprise as a system How is it integrated? " Analyze industry performance, current competition, future competition, supply

O2O is a marketing strategy and campaign that attempts to bridge the gap between the online and offline world by encouraging people to go offline. For example, Groupon is one of the early successful companies that showed the O 2 O model, and the latest companies such as Uber and Airbnb became one of the fastest growing companies in the world. Although you can replace many aspects of business with the digital world, there are still a number of services and core elements of retail that can not be effectively converted to the digital world. In addition, for online marketing activities it is difficult to accurately measure the conversion rate of customers who purchase products and services offline. There are still obvious differences in the online and offline world just starting to solve.

Groupup is a trading website on the day that offers discount gift certificates to local or national companies. It is based on the daily transaction aggregator business model. Groupon was released in November 2008, Groupon 's first market was Chicago, followed by Boston, New York and Toronto. As of October 2010, Groupon has more than 150 markets in North America, serving 100 markets in Europe, Asia and South America, with 35 million registered users. In addition to generating revenue, providing Groupon's daily offers has proved beneficial for a variety of projects. By providing useful transactions to Groupon customers and incorporating them into their business, startups gain market share. Once these companies acquire early customer shares they can more easily maintain these customers and even attract new customers with the help of higher quality products and services.

Groupon is a daily trading site and is considered one of the top ten innovative business models with a large user base of 83 million people in 43 countries. Groupon sells coupons in a very unique way; as mentioned above, Groupon is a daily trading aggregation that allows you to receive mass discounts from suppliers after people who want to purchase a particular product or service register Follow the business model. These discounts are in the form of daily offers / coupons for products or services. Daily trading websites usually offer one item or service per day to get discounts. This is valid only after the number of people specified in advance has been registered to use the transaction. When the transaction expires or it becomes sold out, the estimate disappears. Daily trading websites usually offer products and services per day to receive discounts. This business model can reduce the risk of retailers who submit offers and treat coupons as volume discounts and promotional tools.