Group Case Study: Jetblue Airlines

Problem Definition Statement Problem symptoms: Customer service is the opportunity and strength of JetBlue. JetBlue may have ignored the original customer service. Without a strategy focused on customer service, JetBlue's commitment to exceeding customer expectations will be threatened. When planning to achieve the goals of strategic goals, each goal should be built on the basis of customer satisfaction. Define possible outcomes by not taking measures to solve the problem: JetBlue starts with innovation and should continue to find ways even if you are planning to improve the profit

Looking at some of the advantages of JetBlue display. The most important of these is customer satisfaction and they can meet customer needs by becoming a low cost airline while offering excellent experience (JetBlue experience). They have a new aircraft equipped with in-flight entertainment systems, their customers drinking and snacks (while maintaining low operational costs), and their employers are involved and motivated. JetBlue is an innovative company. For example, we announced the first paperless cockpit in an airline that uses e-tickets for the first time in North America.

This is an example of how Jet Blue Airways works effectively with organizational development. In the unpredictable environment of the airline business, Jet Blue has established a partnership with the Organization Development (OD) team and the JetBlue University (Airline Intensive Learning Group). From then on, the center of the airline's System Operation Center (SOC) is central to effective decision-making, communication, teamwork and leadership, ensuring that passengers meet and exceed customer needs (Dennnison, 2007). This case study covers the general model of four planned changes to entry and contract, diagnosis, planning and implementation, evaluation and institutional changes (Cummings & Worley, 2009). All applied interventions were carefully studied as they explain the diagnosis of JetBlue operation

We will expand the network by increasing the influence of JetBlue in New York. Since the airline's founding, the main business focused on JetBlue is in New York. JetBlue is based on the largest number of passengers at John F. Kennedy International Airport in New York by the end of 2006; JFK's domestic business is almost the same as the overall business of all other airlines. JetBlue believes that by developing business in the largest tourism market in the country, we can obtain more market opportunities, not focusing on other places.