Green Marketing

Green marketing On cold rainy nights, students walk in the street. I felt she had a hot coffee in hand to fight a cold. Every time an advertisement is displayed in her mind she goes straight to Starbucks. According to the advertisement, customers who bring their own cup can save ten dollars a week. Besides having saved money she did something good for the environment without using a disposable cup, so after a while she had a cup of coffee.

The purpose of this research is to investigate the huge opportunities in green marketing and related issues. Green marketing has just begun, and we need a lot of research on green marketing to fully draw out its possibilities. Marketing green means to make a vision and a plan, and take action (prudent). As more and more companies want to promote their own environmental practices, it is a good idea to suspend and consider marketing when the organization is promoted green or sustainably.

The emergence of the concept of green marketing has created opportunities for companies to differentiate their products from green products and sell them. The concept of green marketing originally began with "ecological" green marketing (Peattie and Charter, 2008) in the 1970s, trying to solve environmental problems. It has since evolved into 'green' green marketing aimed at creating innovative products to deal with environmental problems such as pollution and product waste. This concept is now evolving to "sustainable" green marketing aimed at addressing the long-term viability of consumption.

According to the American Marketing Association, the term of green marketing is defined as product marketing that is presumed to be environmentally friendly and safe. Therefore, Green Marketing covers a wide range of activities such as product change, manufacturing process change, packaging change, advertisement change. Defining green marketing is not an easy task, as several meanings intersect each other and contradict each other, so you can also use environmental marketing and eco-marketing, which is synonymous with green marketing.

In this article I will explain the concept, importance, and issues of green marketing. I will also explain the case of green marketing and the future in India. Green marketing is a new concept that is particularly important in modern markets. Green marketing is product marketing that guesses the safety of the environment. Other similar terms are environmental marketing and eco-marketing. Economic and non-economic pressures from consumers allow companies to choose their systems, policies and products, business partners, regulators, civil society groups and other stakeholders in an environmentally friendly manner. Consumers in Indian culture and urban consumers are increasingly aware of the advantages of green products. As these businesses increased the target rate for consumers who care about the environment