Green Marketing

Today's day, everyone is careful about the environment. Our society is increasingly 'environmentally friendly' and is encouraged to fulfill our role to make the world cleaner and more environmentally friendly. Green marketing is a major strategy to promote such efforts, but whether it will work or not. There are some discussions on this concept such as the history of green marketing, the problems of past green marketing, the effectiveness of marketing programs such as Sunchips and Toyota, and strategies that can be used to improve green marketing abilities.

The emergence of the concept of green marketing has created opportunities for companies to differentiate their products from green products and sell them. The concept of green marketing originally began with "ecological" green marketing (Peattie and Charter, 2008) in the 1970s, trying to solve environmental problems. It has since evolved into 'green' green marketing aimed at creating innovative products to deal with environmental problems such as pollution and product waste. This concept is now evolving to "sustainable" green marketing aimed at addressing the long-term viability of consumption.

According to the American Marketing Association, "Green marketing is speculating marketing for environmentally friendly products, so green marketing includes a wide range of activities including product changes, manufacturing process changes, packaging changes, advertising changes" (Steven, 2012). Clearly, according to Menon (1997), "Green marketing is to manipulate 4P traditional marketing mix (product, price, location, and promotion) that requires careful understanding of the green policy process It is part of the overall corporate strategy of the company "(51) Green marketing is also a sustainable industrial ecology and environment such as expansion of producer's responsibility, life cycle analysis, use and resources of materials, economic efficiency and environmental efficiency It is closely related to the problem of possibility. Therefore, the issue of green marketing is very important and important for business strategy and green policy.

This survey shows that Green Marketing is an important part of the overall marketing philosophy. Today, many global companies in various businesses succeed in practicing green marketing. Green marketing is a new marketing concept that is prevalent for companies. For marketers, winning a competitive advantage to gain a competitive advantage in an unstable market has become a new way. In this article, we emphasize why organizations use green marketing techniques rather than traditional marketing. It also identifies certain green roads to take advantage of the same industry.