Green Marketing and CSR

Corporate social responsibility (CSR) is one of the most recognized aspects of the world today. Its reputation comes from corporate social responsibility policies, service quality and products, and competitiveness. Many authors associate corporate social responsibility with corporate ethical behavior. Therefore, many authors have given CSR and ethical definitions. Corporate social responsibility is an ongoing commitment to ethical behavior to promote economic development and to provide and promote high standard of living by improving the standard of living for employees and their families, society and local communities It can be defined (MallenBaker). net 2011).

The concept of green marketing was a global concept that emerged in the late 1980s when companies and consumers began to focus on corporate social responsibility (CSR). Marketing as a newly introduced concept quickly became the subject of numerous market research and academically discussed various aspects of green marketing (Peattie & Crane, 2005). In the early 1990's, green marketing has become "becoming more serious" (Peattie, 1992). The difference in this age is rising awareness of the environment, growing consumer's interest in green products, and willingness to pay for green functions (Peattie. & Crane, 2005). This survey shows that the green market has a very wide range of possibilities. The promise of the future is bright

In this article we will look at consumer perceptions of green products, green marketing, and the general environment. The results of this research will be interesting to companies promoting eco-friendly products. By being sensitive to the environment, consumers can easily do green marketing and enterprises can more easily predict their behavior patterns by understanding consumer perceptions of green products . In addition, companies must recognize the fact that consumers are interested in purchasing environmentally friendly products and if they believe that their actions will help environmental protection, they will show environmental protection . In fact, however, the green appeal does not attract customers to purchase green products. The main purpose of green marketing is to improve the quality of the environment, and it is well known that customer satisfaction is the purpose of marketing.

Focusing on the relationship between products / services and the environment, we will adapt the marketing mix to the customer's green needs by promoting the benefits of green lifestyle. Corporate image is very important, corporate social responsibility Social media plays a central role in promoting green corporate activities. There is even room for dialogue and taste association with consumers on this platform. The industry's green practices and the potential green market size are important issues for companies wanting to gain a competitive advantage through green marketing. Companies need to consider the size of the green market in their industry and how to distinguish green products or services from their competitors' green products or services before taking measures to realize green . C: \ Users \ Leon Behal \ AppData \ Local \ Microsoft \ Windows \ Temporary Internet Files \ Content.Word \ New Picture (15) .bmp