Google and the Government of China: Essay

Priority of negotiations: 1 position: Priority of profit and brand management: 2 positions: technology, economic benefit: Thanks to 3 billion people and economic growth, the Chinese market is indispensable for the entry of Google's profits . The best technology ultimately achieves technology equivalent to the United States. In addition, China knows that the country's economy will be improved by accessing and using the Internet.

Google does not comply with the minimum review level required for public opinion management

Explain priorities for the Chinese government and Google and discuss each BATNA

Many critics say that giants like Google should pressure China to change the media censorship system, but I do not think that Google has a lever to do so. Google's top priority is to enter the potential benefits that the Chinese market can achieve. The population of China reaches 3 billion people, the economy is growing. This is a big market for Google's future. It is estimated that there are approximately 11 million Internet users in China, and it is the second largest Internet market in the world. For Google, the Chinese market is so important that it is costly, it can not be missed. Getting the Chinese domain name as soon as possible is a top priority. On the other hand, giving ".cn" to Google is not the most important for the Chinese government. There is no doubt that China believes that working with Google (one of the most visited sites) is very attractive. China should fully understand the economic and technical advantages that Google brings. However, maintaining political stability is even more important for the Chinese Communist government. In addition, China has partnered with other US top Internet sites such as Yahoo and MSN. So this is very reasonable

The Chinese government is very strict about the Internet. When Google enters China, this is a wonderful opportunity, but there are many rules and regulations. The Chinese government blocks many of the citations Google offers and causes many problems in Google's search engine. For pressure and hackers, Google left the Chinese market and moved the platform to Hong Kong (p. 466). Another problem for the Internet government to run Google is tracking problems and violating privacy. Google recently violated the configuration using Safari and in the UK scanned data from the user's wireless network.

When Google launched a Chinese search engine, the company needed to include Chinese in Google's search engine. However, Google has given the Chinese government the authority to decide the content of the review. After that the search of China was closed by the government. Therefore, Google decided to set up a computer in China to help investigate illegal websites on the site. - Today's innovative Google is one of the most famous companies in the world, but like most Internet startups, it has made a marked start. Google was originally a research project initiated by two Doctoral students at Stanford University. Students Larry Page and Sergey Brin started developing the Stanford Digital Library Project in 1996 with the aim of developing a comprehensive online repository.