Google and the Government of China: A Case Study in Cross-Cultural Negotiations

Negotiation, ethics, negotiation strategy, business and politics, conflict management, intercultural relations, corporate social responsibility, international business

The lawsuit is based on negotiations between Google and the Chinese government and allows Chinese citizens to access the fast Chinese version of the Google search engine. In order to reach an agreement with the Chinese government, Google must agree to allow the government to review some of the sites offered by Google's search engines. With consent, Google infringed open access policy. The Congress examined the agreement and made several protests against US citizens.

(1) If one is a government and the other is a private organization, learn how to analyze negotiations from the perspective of all parties. What encouraged the parties to enter the negotiation table and reach an agreement? One of the main points here is the difference between short-term and long-term benefits.

(2) To solve the difficulty of balancing business ethics and financial goals. What does ethics mean in a business-oriented business environment? How far is the ethical consideration above economic consideration? How do you make these choices? Is there a creative way to solve ethical problems?

(3) To understand long-term effects of short-term behavior. The subsequent Google actions were to inform Chinese users after the search was filtered, but this is clearly the morality for the Chinese government. smart? What is the long-term impact that causes a face loss at a party?

As a result of a brief survey of Google's issues in China, Google's market share in China declined as Google violated government regulations and did not consider social, cultural and political topics. Later, China decided to launch google.cn to review political, social and cultural topics. Therefore, the data user will increase Google's goal of accessing all information around the world, providing all users with services related to their search and motto, "Do not do bad things". Because it is not suitable for China, China does not follow this motto. They examined all the data on the government. If China searches for one of the above users, it will be redirected to a different page. Finally, Google improved search efficiency and speed, and other applications such as music mp3 and other services to attract Chinese users and improve their services after Google regains market share.

The lawsuit is based on negotiations between Google and the Chinese government and allows Chinese citizens to access the fast Chinese version of the Google search engine. In order to reach an agreement with the Chinese government, Google must agree to allow the government to review some of the sites offered by Google's search engines. With consent, Google infringed open access policy. The Congress examined the agreement and made several protests against US citizens. (1) If one is a government and the other is a private organization, learn how to analyze negotiations from the perspective of all parties. What encouraged the parties to enter the negotiation table and reach an agreement? One of the main points here is the difference between short-term and long-term benefits.