Google and the Government of China: A Case Study in Cross-Cultural Negotiations

Based on negotiations between Google and the Chinese government, Chinese citizens are allowed to access the fast Chinese version of the Google search engine. In order to reach an agreement with the Chinese government, Google must agree to allow the government to review some of the sites offered by Google's search engines. With consent, Google infringed open access policy. The Congress examined the agreement and made several protests against US citizens.

The purpose of this document is to address Google's presence in China, (a) the legal, cultural and ethical issues faced by Google and (b) the Chinese government's role in Google's China operations . In addition, this article also outlines the strategic and operational challenges faced by Google's administrators who live and work in China. In 2000, Google began offering services to Chinese, allowing them to search in their own language. Because Google does not have an office in China, this service is not in the United States. For about two years, Chinese can use Google to search information over the internet. Then in 2002, the Chinese government blocked access to the Google website, but instead it began to allow searchers to use the website authorized by the Chinese government. When the government later granted access to Google, people noticed that certain sites that are considered politically sensitive are not available.

The lawsuit is based on negotiations between Google and the Chinese government and allows Chinese citizens to access the fast Chinese version of the Google search engine. In order to reach an agreement with the Chinese government, Google must agree to allow the government to review some of the sites offered by Google's search engines. With consent, Google infringed open access policy. The Congress examined the agreement and made several protests against US citizens. (1) If one is a government and the other is a private organization, learn how to analyze negotiations from the perspective of all parties. What encouraged the parties to enter the negotiation table and reach an agreement? One of the main points here is the difference between short-term and long-term benefits.

According to Casses, in 1981, intercultural negotiations belonged to different cultures and were negotiating a party that did not have the same thought, emotion, and behavior. In some cultures the main purpose of the negotiations is to reach an agreement signing the contract and in other cultures consider it as a long-term relationship between the two, which ultimately leads to the signing of a contract . In China, building interpersonal relationship takes precedence over commercial transactions. The negotiation process is more complicated in many cases (Chen, 1995), as it involves unconscious powers that can compromise the various cultural norms of effective communication. This includes the level of economic development, the level of power and influence, the level of bureaucracy, and government policy. Finally, China has methods and methods to negotiate and make assumptions.