Globalization Trends in Russian Landscape Architecture

Today, globalization is understood as "global global process related to investment in financial markets determined by modernization of technology" (Smirnov, 2002). Some authors also distinguish three related aspects of globalization: economics, culture and politics (Short and Kim, 1999). Russia began using the term "globalization" in the early 1990s after the collapse of the Soviet Union. The most common problem in recent Russian sociology literature is that globalization is only a process of globalization in the phenomena between 20th and 21st century or cultural history.

There are four main trends that affect today's global environment. First and foremost, the increasingly globalized people around the world are becoming increasingly similar. Children in Japan, Germany and the USA are enjoying "Game Boy" games, and Russian and Australian businessmen use pasta and Japanese lighting. Since the image of taste is adjusted all over the world, ethnic restaurants are getting more popular in the United States and abroad. Changes in the customer base that are affected by regional demographics may affect the distribution of restaurants and cafés and determine the selling prices of consumers.

As global trends shape business landscapes, it will certainly affect competition among companies; they analyze the competitive factors that these trends bring, so that companies fail to study global trends in detail It may not be possible. According to a survey conducted by Czinkota, Ronkainen, and Kotabe (2010), "Competition is getting more intense, with 85% of companies saying their business environment is more competitive." We will change according to changes in the target market and the needs of the entire market. As Samsung feels the negative impact of changes in global trends, we have developed a strategy to complement the changes in the telecommunications market.

This research report classifies the global cosmetic market according to actors / brands, regions, types and uses. This report also looks at the analysis of the global market situation, competitive environment, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels, dealers, and Porter Five Forces. On the value side, the EU accounts for 20% of the global consumer value, as the US sales account for 13-14% of the market as a whole, the population is large and the economic growth rate is high. The growing demand for skin care has been driving the rapid development of the cosmetics industry. For brand owners such as L'Oreal, Shiseido, Kao, it is popular globally.