Globalization in the Beauty Industry: The Western Influence on the Perception of Beauty

My mother did not compensate me. No matter how many times I write "blue eye shadow" on Christmas wish list, no matter how much "very complimentary" I am, I need to gasp. . Of course, since I was only 8 years old, I might have forgotten it with that eye shadow soon, but I know that it does not look like a beautiful model of my mother's latest InStyle It is.

What is beauty? The view on beauty varies from person to person. However, society has eroded beauty to make it a particular form. According to research, only 4% of women in the world think they are beautiful. On a worldwide scale, 11% of girls use the word "beautiful" to express themselves. 72% of the girls feel great pressure from beauty. 54% of women around the world think of themselves as the worst beauty critic. Media has created beauty standards through this creative agency of women all over the world. And I created many unnecessary dilemmas.

Eurocentricism has influenced cosmetic fields around the world. The standard of beauty is westernized and it affects people all over the world. Many people changed their natural self to reflect this image. Many beauty and advertising companies have changed the product to support the concept of this Eurocentricism. In the 1940 's, psychologists Kenneth and Mamie Clark conducted experiments called "Doll Test" to test the psychological impact of separation on African American children. They test the kids by showing them four identical but different skin shades. They had to choose the doll they liked and asked about the race of the doll. Most children choose white dolls. As a result, Clark stated that the discrimination they face changed the perception of African-American children. The child being tested also posted a forward explanation of the white doll.