Globalization and the Music Industry

In this article, we will explain how globalization has affected the recent music industry, especially the US multinational Universal Music Group (UMG). The term globalization is defined as "the process by which a business or other organization develops its international influence or initiates activities internationally" (definition of globalization). People's perception of globalization depends on many factors, including the place they live, religion, social position, political ideology, cultural background and wealth.

Globalization has influenced the music industry, not many other industries, which is mainly caused by the development of information technology. This is because the music evokes many personal feelings that satisfy human emotions. Music can be a tool for many things: relaxation, excitement and communication. But at the same time it can be a tool for resistance: against parents and emotions. That is why music is so inclined to globalization; it is part of everyone's life, and in a way is the lifestyle of some people. A budding pop star influencing not only Asia but also West European countries is Taiwanese singer Jay Chou. One of the "Big 5" music companies Sony officially announced that Jay has joined their company. This is another step for Jay Chou to become global.

Today people provide a variety of music to the world market through the use of multinational media and entertainment. At the social and economic level, globalization has had various influences on the popular music industry. Globalization promoted the development of world music commerce and promoted cultural exchanges, but mainstream popular culture replaced traditional music and commercialized popular music and brought down the quality of music. In developed countries, viewers are looking for entertainment and leisure; the pop music industry carefully builds and packages popular music to meet the needs of consumers. According to Mr. Yuko Aoyama of economic industry, "As with other industries, in order to gain prestige, it is necessary to expand the kind of music to a market close to export" (3) The modern pop music industry Develop a mature socioeconomic system