Globalization and Dubai’s Tourism Industry

Dubai is one of the seven emirates that make up the United Arab Emirates. Dubai is located in the southern part of the Persian Gulf of the Arabian Peninsula, with a maximum population of 2 million, of which 15% is UAE and 65% is South Asia. For decades, Dubai has shown amazing growth from a small fishing town to one of the most representative towns in the world. The foundation of growth is the discovery of oil and the creation of income. (Mazza, n.d.) Over the past half century, the economy of Dubai has been based on fishery, pearl diving, dates pear raising, camel cultivation and maritime trade.

In particular, tourism, cultural tourism is considered to be one of the fastest growing industries in the world; fierce competition is a natural inevitable result. Dubai is considered to be one of the major tourist destinations, and the arena brings its own advantage to this country. The comparative advantage of tourism related in Dubai is multifaceted. First of all, the tourism industry is a rapidly growing huge industry, so it is an important field that Dubai can use. Dubai can meet world standards, it is a series of visions as such.

The mission of the Dubai Tourism Commercial Marketing Department (DTCM) is to position Dubai as a major tourist destination in the world and to attract tourists and foreign investment to the Emirates. DTCM is a major institution of tourism planning, supervision, development, marketing, marketing and promotion of the business division of Emirates Airlines, and is responsible for license and classification of all travel services including hotels, travel agencies, travel agencies doing. Brands and departments of the DTCM portfolio include Dubai Convention & Event Bureau, Dubai Calendar, Dubai Festival, and retail stores (formerly Dubai Event & Promotion). In addition to the head office in Dubai, DTCM has 20 offices throughout the world.