Global Dairy: Fonterra Business Report

Executive summary: Advanced technological advances have accelerated the power of globalization and rapidly increased the uncertainty and complexity of the international business environment. To succeed, organizations need to adapt to changing circumstances (Waddell, Creed, Cummings & Worely, 2014). At the global competition stage, Fonterra Co. (Hengnet) maintains its momentum of growth, and in 2013 it maintained its reputation among the world's top five dairy giants. This business report aims to identify and evaluate Fonterra's basic strategic foundation, including its vision, core value, key strategy, products and services, and operations.

The Fonterra Group is the world's largest dairy exporter and accounts for one-third of world dairy trade. Fonterra uses dairy farming for natural milk, using a cooperative model of about 10,500 New Zealand dairymen. Fonterra is New Zealand's largest enterprise, accounting for 25% of New Zealand's total exports and exports account for about 85% of New Zealand's milk. In Taranaki, Whareroa, the world's largest dairy factory, was constructed with a total of 16,000 employees, processed 20 billion liters of milk annually and sold it to over 100 countries. Operating profit for 2011 reached NZ $ 19.9 billion. Fonterra's supply chain strength Fonterra is one of the fully integrated supply chains. Mange from Fonterra New Zealand: About 10,500 shareholders, about 4 million cows, an average of 376 cattle per farm, and about 123,000 kilograms of milk solids per year are produced. South Island's large dairy products have just recently been developed

New Zealand products I discuss are Tip Top Ice Cream, a product of a famous dairy company 'Fonterra'. Fonterra is a global leader in dairy nutrition and is a preferred dairy supplier for many of the world's leading food companies. Fonterra is also a market leader in consumer / dairy brands in Australia / New Zealand, Asia / Africa, Middle East and Latin America. Numerous brands such as tip top ice cream, continental, fresh fruit yogurt, primo flavored milk, CalciYum, etc. are sold by Fonterra. Tip Top is a New Zealand logo and has become the first choice for New Zealanders for 75 years. Tip Top is New Zealand's most important ice cream company, known for its rich and delicious products and abundant creamy ice cream.