Global Automobile Industry in 2009

A thorough analysis of external forces affecting the global automobile industry in 2009 revealed that the competition among established carmakers has laid the foundation for some people to successfully survive in the global recession I made it. Looking closely at the impact of exit barriers on integration, supply and demand, fixed costs, differentiation of products, and industry competition, we can see how new entrants and weak competitors can use environmental opportunities during recession, You can see if you can earn a part of the profit.

The automotive industry crisis of 2008 - 2009 was part of the global financial crisis. In addition to Asian and European markets, the crisis will affect mainly the automobile manufacturing industry in the United States. Furthermore, due to the energy crisis, the fuel price of automobiles has soared rapidly and the automobile industry is weakening. As the credit crisis pressured raw material prices, the situation became serious by 2008. Toyota's production process has brought a great driving force to the success of the company. First, they systematically shortened the setup time of the automobile assembly line and trained an efficient assembly line staff. At the same time, they constantly improve the quality of each completed process independently. Originally, this quality improvement mechanism was very difficult, but due to proper process design and employee expertise the error rate began to decline dramatically.

The automobile industry can be divided into three categories: automobile parts suppliers, automobile manufacturers, and distributors. In 1955, the global automobile market was dominated by Western manufacturers such as General Motors, Chrysler, Volkswagen, but since 2005 there have been markets such as Toyota, Honda and Nissan. Toyota boasted a market share of approximately 15.3% in the world, 13.1% in Volkswagen and 9% in Ford (Datamonitor 2009) in 2009.

Following Japan, Korea and Thailand, India became the fourth largest automobile exporter in 2009. Some Indian automakers are developing business globally. The Indian auto industry is currently growing at about 18% per year, making it a popular destination for global car companies such as Volvo, General Motors, Ford and others. The Indian automobile industry is entering a period of rapid change and rapid growth. As new projects start regularly, the industry is undergoing technological change. Major companies are expanding their factories, focusing on mass customization and mass production