Gillette Company Overview

Gillette's Profile: Jillie's 25th birthday, early in 1926, King Gillette announced that it will release the world's first safe razor, its flagship product. Although the product is still the world's leading product, with the advent of many other Gillette products these products quickly became market leaders in all fields they enter. . "Gillett is a global market leader in today's major cosmetic, alkaline and oral care areas, with over 12 major consumer product categories." Gillette has a sales history of over 100 years.

Since the founder King Gillette invented the first safety razor, Gillette is an industry innovator. In 1932, Gillette has released Gillette Blue Blade, a leading male razor for many years. In 1938 the company introduced Gillette's thin blade, introduced the first blade dispenser without disassembling one blade in 1946, and introduced the first silicone coated blade and super blue blade in 1959 . The success of Super Blue Knife closed Gillette in 1961, accounting for 70% of the entire razor and blade market, and 90% of the bilateral market which is the only market for its competition.

Gillette King Gillette spent eight years to complete his safety razor. In 1903, in the first year of marketing, the American Safety Razor Company sold 51 razors and 168 blades. Gillette introduced a safety razor as a saving of time and money. According to the early advertisement, the razor saved a shaving time of fifty-fifty dollars a year for 52 dollars, the blade did not require sharpening or honing. In the second year, Gillette sold 90,884 razors and 123,648 blades. By the third year, the sales of razors increased at a rate of 400% per year, and blade sales increased by 1,000% per year annually. That year, I opened the first overseas branch in London.

About Gillette: The company was founded in 1901 by King Gillette in Boston. In 1903 I introduced the first razor. By 1905, Gillette began its international expansion by opening a company in London and Paris. We released the first shaving cream in 1936 and released the first electric razor in 1938. Gilbert benefited from World War I and World War II. All supplies are consumed by defense power. Gillette then began to pave the way for growth through the acquisition of the company. In 1967 I bought Braun AG, a small electric appliance maker. In 1984, we purchased Oral B and promoted the development of the brand. Gillette's business has diversified at this time and works in five different industries. In the late 1990s, due to the Asian currency crisis, Gillette's profitability declined and the company overlooked all income standards. As of today, Gillette has three groups: Global Business Management Group, Commercial Business (East and West). The first group covers the development and manufacture of all products.