Gillete Indonesia Case

Gillette in the abstract statement should be aggressive in order to achieve a global vision of becoming the world leader in the Indonesian razor market with the goal of a 30% increase. This can be achieved by adopting aggressive marketing strategies in these areas. That is to increase the penetration of supermarkets, to relocate rural markets and products that were not developed before. Background of the situation: Gillette is in the midst of 50% market share in Indonesia, expansion of the market is a top priority. However, personal grooming products are considered to be luxuries from many people.

This report is information on Gillette case studies and alternative recommended marketing strategies. Gillette razor has successfully entered the Indonesian market. The Indonesian market shows an amazing growth potential, but the competition is still intense. To increase the razor's demand, Gillette needs to analyze the Indonesian market and use various sales strategies and marketing strategies. Gillette's approach is "global thinking, local action". The razor of the Indonesian market remains undeveloped compared to the Western market. In Indonesia, 60% of people are shaving with a knife. Therefore, to use a razor blade, Gillette needs to explain the advantages of the razor blade.

Indonesia is one example. Suharto, the second President of Indonesia, will consider Nazi Germany a model of his highly concentrated, military-led "new order". However, Sukarno, the first president of the country, led the citizens' independence movement against the Netherlands, and with the spirit of its proud nationalism, he respected Hitler's third empire explicitly. In 1955, President Soekarno held a breakthrough meeting in Asia and Africa non-allies in Bandung. In Zionist imperialists Nazi style remarks were adopted. "Today, Bandung has a Nazi-themed restaurant called Soldatenkaffee full of cross-shaped marks, posters, head pictures, Indonesia is perfectly legal, of course he is right.

The Bandung conference was organized by Indonesia, Myanmar, India and Pakistan and was held in Bandung, Indonesia from 18th to 24th April 1955. Its main goal is to promote cooperation between freedom and developing countries, and colonialism / imperialism. Before the Bandung Conference held in Colombo, Sri Lanka, there was actually a similar meeting where only Asian representatives were present. Later, the Bandung Conference was held and accepted emerging markets and leaders from each region of Africa and other Third World. The meeting itself is a very colorful event (please imagine those races and races that appear in traditional costumes all over the world).