Giant Consumer Producuts Inc.: The Sales Promation and Resource Allocation Decision

Giant Consumer Goods: Decision on Promotion Resource Allocation Executive Summary A. Situation Analysis: Background: Giant consumer goods company (GCP) in the early 1976 realized that the frozen food sector grew at 8% (annual composite growth rate) did. The ratio from 2003 to 2007 accounts for approximately 33% of GCP's total business volume, and it is not yet reached. Both net sales and sales were below the target of 9%. The most specific marketing margin (important parameter of GCP business) is also 1% of plan.

Salix Inc has never entered direct consumer marketing or things. Because they are decision makers in all such scenarios, they always believe to sell products to prescribers. Salix established a direct sales force to help advertise products to the highest doctor in the United States for the treatment of gastrointestinal disorders. The sales team will help organizations create opportunities to create a franchise model for the entire gastrointestinal community. It helps Salix get higher profit margins and help Salix manage direct distribution channels

Prior to the token sale in November 2016, Arcade City Inc. (AC Inc) was supported by a group of Angel Investors. They use their personal resources to assist the vision of Arcade City founder Christopher David. Arcade City's white paper shows that these investors will allocate a 5% allocation of tokens created through sale after tokens have been sold. When Christopher David resigned from the project, the group of multi-wallet key holders can not access the agreement between the AC company and its original currency trading investor, ie knowledge, ie how many tokens are received did. Therefore, it is difficult to distribute investor tokens according to the instructions of the Token Sales White Paper. Therefore, Bernd Lapp openedly greeted investors to identify and insist on partial distribution.

Civic Co., Ltd. It is a Delaware "C" company which is supported by VC. Token sales are treated as sales software tokens / licenses, and income and taxes are taken into account accordingly. In contrast, many companies have established offshore institutions and trust funds to avoid taxes and to avoid them in a regulated environment. We do not believe that we can adopt this view and build confidence as a company that will disclose potential regulatory risks and stakeholders' responsibilities.