Germinal: Applying Maslow's Theory of Actualization

Robbers of nasty child, unethical public sex, group of thieves, mobs who murder men and women are characteristic of the mining community proposed by Geminal's Emil Zola. The graphic image provided by Zola wondered the reader whether society could provide such young people with such harsh conditions. Everyone is working, but I can not afford to buy meat, I can only get bread from my income. Food is scarce, and the only activity other than work is sex. Work volume is constantly increasing and workers are under absolute mercy of mining manager or owner of his work.

American psychologist Abraham Maslow first proposed a theory of self-fulfillment in the 1943 paper "Human Motivation Theory". (Maslow 370-396) This theory proposes a hierarchy of needs "stimulate the development of people's behavior and goals, healthy personality". (Bredekamp, ​​109) The hierarchy can be represented by a pyramid. Targets The bottom two layers represent basic human needs. Physical needs (air, water, food, shelter, gender) and psychological safety. Maslow suggested that individuals can not enter higher-level pyramids unless they meet these basic needs. The first three levels depict the need for growth: sense of belonging and love, self-respect and respect for others. As long as all these needs are not met, individuals can not reach the pyramid - self realization top

One of the most popular demand theories is Abraham Maslow's needs hierarchy. Maslow suggests that motivation is the result of an attempt to meet five basic needs: physiology, security, society, respect and self realization. Maslow believes that these requirements may put internal pressure on the actions that affect them. Physiological needs are the need for human survival, such as air, food, water, shelter, clothing and sleep. As an administrator, you can explain the physiological needs of your employees by providing comfortable working conditions, reasonable working hours, break time necessary to use the bathroom and meals and drinks I will.

When discussing the hierarchy of needs of Maslow (Maslow, 1943), I realized that the theory has five goals, the so-called main needs. This theory includes the need for physiology, safety, love, respect, and self-realization. According to Maslow, humans desire self-actualization (Stephens, 2000) and he or she wants to have love and belonging sense when individual's physical and safety needs are met. Human beings are social animals who want to build meaningful relationships with others. Companies that offer markets to customers in the context of relationship marketing will receive positive feedback from customers. Many companies offer consumer loyalty and membership programs to satisfy customers' social needs. Some people are more effective than others, and they become stronger under certain conditions