German Coast Guard-Lost in Translation

In business communications, several types of media are used to deliver messages, including the Internet, broadcasts, podcasts, and television. In order to communicate effective information, the presenter must select the media that meets the intended purpose. They also need to adapt the information to the audience, reflecting their understanding of the reader's concerns and motivations (Carrero, 2011). In the "German Coast Guard - Loss of translation" video, the director uses a series of techniques to explain the importance of language and communication.

Germans do not have a "hurrying" culture on the east coast of the United States of America. The Germans express "Weihe river" and there is no easy English translation. A rough translation is "peaceful", but it is not completely captured. It means to advance things at your own pace without hastening success. Note: After waking up from my usual nightmare this morning, I first thought "I need to find a definite answer to this nonsense." I left the bed and wrote this blog post. When talking to Joanna Morefield about another blog I wrote, I have not published this article yet. In that exchange, Joanna gave me the perfect line to offset all my impulses: "What am I going to have a busy day for peace and purpose" What happened to a coincidence? !

The big misunderstanding about language and translation is the assumption that there is direct equivalence. I do not know the number of times I was asked "What is a German word?" "And I have to answer" Okay, nobody. " '' You will not - at least not in that case '. In fact, for those who speak two languages, it is often obvious that the two terms they choose can not be expressed in exactly the same way. Generally speaking, this is a good thing; if there is no change, how will things become dull? However, this observation adds to the importance of controversial discussion: words can actually shape how we see the world and how we interact with the world.