Generational Differences at Work: Introduction and Overview

Reading the reports on the Y and Z generations, the books and articles on the top 20 research results of the Fortune Global 500 company, the summary of all the various values ​​and attributes included in these generations can not be fully understood. Furthermore, there is no concrete analysis of the transition from one to the other. Instead, I found pieces of information from brands and marketers, companies and officers, groups of parents and colleagues. The purpose of this article is to capture knowledge from a variety of perspectives, but the evidence of the success of the campaign is most likely to be seen in B2C applications and innovative marketing campaigns, so comment on producers and marketers - Snapchat is the most remarkable example. And the iterative topic of this article

BrunoSilvério - For regions with so many details in different industries, that is always a relative totalitarian. Clearly, the way of marketing and communication has changed in general, especially during the past 3 to 4 years. This means that you need to adjust the marketing industry (agent). Brands and companies understand consumers and users. We have always consumed information, but unidirectional communication has become obsolete, and in recent years some departments are aware of this reality. If you search beyond the industry, you will be amazed that many companies are not yet incorporating the concept of big data or CRM into its structure.