Generation Z

The Z generation is a population group also known as the 2000 generation or the 2000 generation following the Y generation, and other names recommended for this cohort include iGeneration (iGen), Gen Tech, Gen Wii, Net Gen , Digital Native, and Plurals.

The exact year varies depending on the source, but the date of the Z generation ranges from the mid 1990s to the 20th century. More than 2 billion people of Z generation are the most popular generations ever.

As in the millennium generation, the Z generation is satisfied with the technology suitable for the old generation, and the Z generation is growing in the current environment of ubiquitous mobile communication. Young members of the queue may not remember other circumstances. As of 2015, 77% of Americans between the ages of 12 and 17 have mobile phones. Naturally, SMS is the preferred communication mode for the group, after which social media interaction will continue.

Other features of the Z generation as a group of the United States compared to the previous generation:

In the workplace, Generation Z expects greater flexibility and the ability to work remotely, jointly and seamlessly over a wide range of devices. It is important for this group to make meaningful contributions to the world. People of the Z generation desire that their opinions are welcomed and respected and no longer tolerate an authoritarian environment like a hierarchical corporate culture.

The X generation is named to represent an unknown factor and Y and Z are chosen as the characters after X. One suggested name for generation Z is generation alpha

A social contract is an agreement that means to comply with acceptable behavior and fulfill its obligations in a specific environment.

The Z generation is the next focus in the marketing field. The difference between the Z generation and the previous generation is that it grows on the Internet and smart phones, so we can strengthen product purchase speed and focus on customer service. Many generations Z also saw their parents struggling during the Great Depression. This makes them more risk-averse. According to a recent survey by Goldman Sachs, for most organizations, the Z generation is more valuable than the 1000 generation. Today, the oldest Z generation is already in their teens.

If you want to make information that resonates with your audience, you need to know what they care.

The Z generation judged that the Z generation will be a more economically conservative generation. My post on March 24 confirmed this point. "The Z generation is becoming a generation of savers, and many people want to have their own house one day." Indeed, according to Time.com, "More than half of teenagers are social for one year If you are giving up media and you can guarantee that you can buy a house when you get old, your homework will be doubled. "Continue" Z generation - since their grandparents (quiet generation) " It does not seem to have acquired home ownership like other generations.

In the 2014 survey by Z - Generation University, we found that the identity of Z - generation students is loyal, compassionate, considerate, open, responsible and deterministic. How they look at their Z generation companion is very different from their own self identity. They think their companion is competitive, voluntary, adventurous and curious; all features they do not see. In addition, some authors believe that some of the capabilities such as reading ability are changing as they are familiar with digital equipment, platforms and text.