GENERAL MOTORS AUTOMOBILE MARKET IN CHINA

General Motors is an automobile company operated since the 1930s. Based in Detroit, Michigan, we operate in about 140 countries. In the US, GM has a difficult sales history. Five years ago, GM's achievements were excellent, the best sales were trucks and jeeps. Sales in the past three years have declined as the market and the economy are struggling. There was a slight increase in the process of changing cash for old cars, but once that was over, the sales dropped again.

General Motors (GM) is the world's largest automaker. In 2011, the company sold 9 million units worldwide. GM China is comprised of six joint ventures, accounting for 13% of the index growth rate in the Chinese market and last year produced 18 million cars. The most successful GM China joint venture was Shanghai GM and SAIC - GM - Wuling and sold more than 1 million units in 2011. So far, GM China has maintained steady growth in China, which is a highly competitive industry. Maintaining the success of Shanghai GM and SAIC - GM - Wuling as leaders in China 's car sales depends on the ability to adapt well to the inevitable change in industrial structure. Strategies to meet future needs are based on maintaining current demand, acquiring new customers and building a competitive advantage in new markets.

After many years of development in China's automobile industry, Chinese car companies are looking forward to a promising future. In 1999, China's automobile production volume in China was about 56 million units, which is only one sixth of the annual production of General Motors compared to GM's GM, only three-thirds of Toyota's annual output . It is one. . After many years of development in China's automobile industry, China's automobile industry became one of the fastest growing industries in the 21st century, with annual average growth rate of 22.2%, which grew from 1998 to 2006. In lieu of China as the second largest automobile consuming country after the United States, China's automobile sales volume increased by 25.1% to 2 million units compared to the same period last year. In 2007, China's automobile production volume reached a staggering 88 million units, nearly 22.02% more than the production volume in 2006.