General Mills changing Nature Valley labels after lawsuit's pesticide claim

(Reuters) - GM Mills (GIS.N) agreed to cease calling 100% natural wheat in the natural cereal granola bar to settle the lawsuits of the three consumer groups.

Document picture: The box of the Natural Valley Bar can be seen in the picture taken at Wilmette, Illinois on September 12, 2014. Reuters / Jim Young / File Photos

Beyond pesticides, the national mother and organic consumer association said Thursday that the reconciliation would require General Mills to remove "100% natural whole oats" from the Nature Valley label.

According to this organization, granola strip contains 0.45 ppm glyphosate. This is the "most likely" pesticide source.

This is less than the 30% recommended by the US Environmental Protection Agency, but this organization believes that the labels of General Mill are fraudulent and that there are "unreasonable consumers" and unnatural ones I expect it.

"Nature Valley is confident in the accuracy of its brand," General Mills spokesman Mike Siemienas said in an e-mail.

A company based in Minneapolis decided to concentrate on making natural valley products "100% Whole Wheat Oat" avoiding litigation costs and distractions, he said.

An agreement was reached after the San Francisco jury ordered Monsanto to pay $ 289 million to the school site administrator who said they had contacted Monsanto with Roundup herbicide and other glyphosate herbicides causing non-Hodgkin's lymphoma .

The General Mills Lawsuit has many condemnations of using fraudulent labels, including terms such as "natural" which does not clearly understand the meaning of a food company to promote consumers to purchase or purchase more products It is one.

In July 2017, the Federal Minister of Minneapolis dismissed the class action lawsuit against the label of "100% Natural" of General Mills, even if a small amount of glyphosate was contained in oat, "those who claim that oats are not natural There is not ".

On July 9, the Organic Consumer Association appealed Unilever PLC (UN.C.AS) (ULVR.L) to the same court on the display of Ben & Jerry ice cream, including the use of glyphosate.

General Mills has changed the label of the Nature Valley granola bar to eliminate the popular snack "100% natural whole grain oats". This movement is part of a legitimate solution between food giants and food giants and they claim that these bars contain traces of pesticides. Monsanto recently was ordered to pay a $ 289 million damages to a Californian man who claimed that her herbicide caused his cancer. This decision is only the first of unresolved claims from Monsanto, a subsidiary of Bayer AG, a German pharmaceutical company that currently maintains the safety of glyphosate.

In 2016 Quark Oats filed a lawsuit in the United States District Court in New York and California after a small amount of glyphosate was found in oatmeal. The claim of "100% nature" is a false advertisement. In the same year General Mills deleted the label "100% natural whole wheat oats" from the natural grain granola bar after a lawsuit was filed in which oats contain a trace amount of glyphosate.

How does Natural Pepsi's Quaker Oats claim their oatmeal is? The proposed course uses "100% natural" labels, arguing that oatmeal contains glyphosate, one of the most widely used herbicides in the world. Monsanto 's comprehensive report on glyphosate as an active ingredient was criticized after the International Cancer Research Institute of the World Health Organization has linked herbicides to cancer. A judge in Illinois state dismissed the Ovac case this week and discovered that consumers were unable to dispute labels under state law. However, farmers using glyphosate have complained of a company producing herbicide, claiming that exposure to more herbicides may cause certain types of cancer.