Gen Z: A Look Inside Its Mobile-First Mindset

Millennial generation has attracted the attention of marketers for many years, but here we are transferring the spotlight to the crowd of 13 to 17 years old.

In cooperation with Ipsos, we have explored the behavior, hobbies and desires of this generation - these are leaders of future consumption trends. I was surprised that there is a big difference between ethnic groups. We discovered that their digital behavior changed dramatically.

Today 's teenagers have mobile phones at primary schools and middle schools, but elderly people and universities are older. And this change has already shaped actions. From desktop shopping to mobile shopping, teenagers are sending text messages to SMS applications

Millennial generation is a pioneer of mobile, but teenagers are mobile local people. However, teenagers are equal, aware of the dependence on technology, I am worried. In other words, living online is voluntary and planned. This report shares new insights that help marketers better understand the behavior of the Z generation and its members. For other insights, please download our complete report

"It is our ability to use and bend technology to distinguish us from other generations Today, you already have children thinking about computer engineering and coding.What will happen in the future It will be very exciting to see. "

Cardada: Gender and racial equality are important for generation Z, especially for generation Z women. Our research on Youth MindsetsTM shows that women in Generation Z are looking for innovative brands as part of social networks, whether online or online. It addresses the goal of predicting success by incorporating new ideas and products into the network. Men of the Z generation also share some of these goals and are a brand of easy-to-use and easy-to-use awards. This means that they help them discover new things, allowing them to create and / or customize products and services to satisfy their needs and express their identity.

Millennials and Generation Z have an idea that emphasizes mobile and represents an important part of the user who is seeking a new and authentic local experience during the trip. This is not a place, but they are the most anxious experiences. They care about the impact and can be found on all major social platforms. In the US, the Z generation accounts for more than 25% of the population and annual purchasing power is 44 B 9 dollars. Mobile is their main shopping platform, they can easily plan all aspects of travel through their mobile phone

The first small cohort of college graduates from the early Z generation (1995 - 2012 born) may be looking for work. Given that they gain purchasing power, especially as they account for a quarter of the US population, media and entertainment companies are more important to understand Generation Z consumption. There is ample evidence that the Z generation consumes large amounts of media on smartphones. The use of smartphones is almost everywhere in this generation, about half of which are connected online for about 10 hours a day. Therefore, media consumption of the Z generation is incorporated into everyday life, so we have not decided to consciously consume content. Teenagers (13 to 18 years old) smartphones consume television programs, videos, music, games, social media for about three hours a day. Millennial generation is also a heavy user of digital media, but they are more consciously beginning to consume content digitally