Funnel theory exists?

Attacking a competitor against many entrepreneurs who are using funnels may be thinking differently when asking them to start a new strategy that does not work well. In theory it might seem awesome, but funnel hacking is a business strategy that is not really effective and it may hinder the possibility of long-term growth of the brand. So we like the Click Funnels software and respect Russel Brunson as a marketer, but we have to draw a line and tell the truth about funnel hackers. There are three reasons why you should not be a hacker and to reliably build a sustainable and successful e-commerce brand.

True marketing funnel - I have seen hundreds of so-called "marketing funnels" in my career. The idea is that the sales process can be expressed as a funnel in which some potential customers are narrowed down in order of qualified prospects, then opportunities, then highly likely transactions, and transactions. However, all the marketing funnels I have been looking at are fakes. They are fake because the clues at the top of the funnel are not related to the transactions at the bottom of the funnel. Since everyone represents "this month's transaction" rather than "this month's transaction", it is important that the thread is at the speed of the transaction. In other words, you need a series of continuous transactions, not the current prospects and the original number of transactions. Why is everyone wrong? There is no adjustment between the marketing system and the sales system ... until now