Frontline: The Persuaders

Do you want to know what happened with these elections? Please look at my new documentary! November 9, the forefront of PBS in most places at 9 PM. It should be drained online within a few weeks

FRONTLINE has investigated billions of dollars of advertisement, market research, and political campaign "Conviction Judgment Industry." In order to eliminate mass media dislocation and overcome the increase in resistance to consumer launch, marketers developed a new way to incorporate their information deeper into our living structure. Correspondent Douglas Rashkov said how marketing culture is how Americans understand the world and understand themselves and how influence marketing has on politics is great about our political culture and democracy We will investigate whether it has affected.

Since 2004, there was an episode "The Persuaders" at the forefront of a good PBS. It's about advertising and brand building. Douglas Rushkoff is a reporter for this episode. This collection will push focus groups and market research, brand experts, product placement experts, and products to consumers. The idea of ​​this technology is faced with a difficult fight to eliminate all other confusion which is contesting to attract attention. Then, there is a job of making desperate necessities. What is temptation? What kind of celebrity low-economic classes are eager to comply with Lister can have some kind of subtraction? This is the key

In The Persuaders, FRONTLINE explores how marketing and advertising culture influences what Americans buy and how they look at themselves and the world around them. The 90-minute documentary attracted a series of experts and observers in the advertising / marketing industry, in the words of the photographer, "The main principle of democracy is a way to create demographics practice" message How to customize highly. I passed a smaller part of the market. Americans are swimming in the sea. Every year, the vast majority of advertisers, writers, market researchers, public opinion pollers, consultants, even linguists - mostly work in one of the six big companies - to decide how to persuade What consumers spend billions of dollars buy, what they trust, what they think

This is part of Frontline's producer research and sharing at The Persuaders. By understanding how market research aims to learn more about each one of us and by finding information on products and services accordingly, we will make it more attractive and harmful usefulness and motivation better You can understand.

At the front line: According to Robert Wood Johnson Foundation's report defining state-of-the-art workforce, "frontline health care workers" - nurses, assistants, technicians and other direct health care providers - It is the foundation of a high medical service system. According to the report, the demand for forefront workers is expected to increase 50% over the next 5 years, but there is not enough students to satisfy these jobs. One organization that is dedicated to placing healthcare providers in areas that are receiving inappropriate medical care is the National Health Service (NHSC). Since its founding, more than 45,000 primary health care, dental and spiritual and behavioral experts have worked for the National Health Service. Observe the health care providers at work, talk about what they did and the benefits of them and their patients