Frontier Airlines Rebranding Campaign

In the brand restructuring campaign of Frontier Airlines, as a result of the baseline survey, it turned out that Frontier Airlines could not be recognized in its core business field, so I decided to adopt a new image. Frontier has released a new campaign "New Animals" based on a solid old brand, but told a new goal. They are affordable, flexible, comprehensive and comfortable. Frontier Airlines launched a new brand reform campaign called "Very Different Animals". In this event, we use animals at the edge of airline's aircraft such as rabbits and foxes.

In January 2013, the United States launched a brand change and marketing campaign for the new brand "New American". In addition to the new logo, American Airlines introduced a new logo to that fleet. The airline said new uniforms and brands are "clean and modern update". The current design has a silver body that will last for the return to the abstract American flag and old clothes. The new design was created by Leading Edge Aviation Services in California. Next CEO Doug Parker said the new uniform is short-lived, "You may need to do somewhat different things, but the problem is because they are in the middle. In fact, since there are so many planes to paint , Decide whether to perform another operation or not.

Philippine Airlines (PAL) is the domestic airline in the Philippines and is the first airline in Asia. Since its establishment in 1941, Philippine Airlines has become the leading airline in the Philippines. Philippine Airlines has renamed itself "Asia's most cheerful airline" to limit new marketing and advertising trusts. The strategy recommended by Philippine Airlines is to develop products including attracting customers, creating more profits and providing more services to improve the products and services they offer to meet customer needs It is a strategy. Many airlines offer cheaper fares to collect customers. In PAL we encourage you to focus on differentiation by having customers experience the 'class' of flying to enhance the fun to fly in the sky. This strategy requires extensive training by staff on appropriate etiquette services and quality services to ensure that the brand image being drawn matches the customer's experience.