From Junk Food to Good Food: Building Advocates to Change the Perception of Frito-Lay Snacks

Overview and research: In 2007, Frito-Lay received support from Zocalo Group / Ketchum to strengthen the motto "Food for fun". Frito-Lay is a company supporting many popular chip brands such as Lay's, Fritos, Cheetos, Tostitos, Doritos, SunChip. In 2008, the company has a history of 63 years, the product is known as junk food. (American Press Association) Following the health and well-being tradition, Frito-Lay made a lot of efforts to make their products healthier.

Frito-Lay North America is the result of the merger of Frito and H.W. in 1961. Lay manufactures the most selling casual food in America. Major brands in the United States, Canada and Mexico include Rays and Raffles Chips, Doritos Cornflakes, Tstitos Cornflakes and Dips, Cheetos Cheese Flavors, Fritos Nachos, Rolled Gold Pretzels, Chili Fresh Cheese . Cookie Jack Popcorn. Products produced in this division are sold to independent distributors and retailers and are brought from the manufacturing facility in Fritray to the distribution center. It is mainly owned and operated by the company.

Frito-Lay has more than 48,000 employees and more than $ 11 billion in business and offers rich cuisine and fun in Pepsi's portfolio. Frito Lay began making snacks on the earth using simple farm ingredients. They work to reduce environmental factors and improve snacks. Frito Lay uses natural ingredients, but it does not use artificial flavors, colors, or other hygiene related ingredients, so it offers the best low fat content.

In the snacks business, Frito-Lay has produced only one type of snacks at the time, but now we manufacture and sell various kinds of snack foods. In response to the latest research, Frito-Lay has released a richer variety of "Doritos sandwich biscuits", instant 6 packs. The latest is "Nacho Cheese" type. In addition, they also launched a wide variety of Big Grab potato chips 'Chee-tos Sandwich Crackers' and 'Peter Pan Sandwich Crackers' using cheese peanut butter and Pepper Grill Tangy BBQ. (Product newsletter)