From a Single Cafe' to Starbucks of Today

They are also leaders who value ethics and good business practices and are nominated by Ethisphere Magazine for the fourth consecutive year as the most ethical company of 2012 ("Starbucks"). Starbucks' business strategy is a single operating company with an emphasis on coffee-related products and retail stores. Starbucks' strategy is to become the main source of the world's best coffee, while keeping its principles. Starbucks is doing business through interpersonal relationships, relationships with local communities, and culture.

Regardless of whether it is a coffee drinker for a lover, generations have heard the popular franchise of Starbucks coffee company. Starbucks opened in 1971, originally as a store in Seattle. Today, the famous coffee chain store is almost all over the world. Starbucks, with more than 21,000 stores in 64 countries, is the world's largest coffee company. Starbucks coffee is worth different from other coffee companies that do not feel importance.

I think that the development of Starbucks has brought employment and business opportunities to the coffee industry. According to the American Coffee Association, in 1980 there were 275 cafe and bean retailers, some of which were Starbucks. Twenty years later, the professional coffee industry has produced tens of thousands of jobs with nearly 14,000 cafe and bean retailers. 16% of them were Starbucks. As of the end of 2001, Starbucks offers services to nearly 16 million customers each week in 23 countries. Many people use our coffee shops to meet friends and colleagues, hold meetings with local associations and clubs, or just sit down and relax. We are proud and honored to welcome them as our guests. Providing a comfortable and relaxing environment as a meeting place for the community is one way Starbucks can improve the quality of community life.