Foreign Businesses in India Must Understand Indian Culture

INTRODUCTION India is one of the oldest and largest countries in the world. After independence from Britain in 1947, India became the world's largest democracy, and the difference between economy and culture is booming. India is increasingly attractive to foreign investors around the world because of its low cost and high English language skills. India is the second largest English speaker in the world. India is now the tenth fastest growing economy in the world.

India is a population-rich country with various identities such as population, language, culture and religion. It is difficult to generalize Indian culture. However, there are some tips to understand Indian business culture and guide Indian business activities. Flexible approaches are important and are usually best guided by the people you meet. A handshake is necessary for etiquette, but some Indians will use both hands together, but with a general greeting including pushing the palms with both hands, it involves a bowing a little. When you participate in negotiations, please greet the oldest person first. When exchanging business cards, be sure to receive the card with your right hand and keep it in a safe place. A small conversation at the start of a business meeting is common and may include questions about your family.

The culture of India itself is different, and it further influences the business culture of India. It is extremely remarkable to deal with Indian business rivals in their way. Some examples of how to deal with business partners in India are as follows - "Namaste" is used to meet each other (by bending the jaw and placing folded hands under the chin). Instead, recently educated Indians want to shake hands and greet each other (Trade Chakra, 2008). In order to make business in India successful, it is important to understand business etiquette in India well. Therefore, Indian hospitality is very famous worldwide. Business travelers can enjoy Indian hospitality. If you cancel, schedule or postpone your reservation, this is not confusing. Perseverance is the key to India's success. Indians are fluent in English