Ford Competition

In today's global warming, environmental problems, labor union and other influences, the automobile industry is in the era of instability and change. The Ford Motor Company has traditionally been considered as one of the "big 3" of the automobile industry, but they have not adapted because the industry has changed, and have to develop strategies to survive in difficult industries It will not. Ford and its competitors have many different risk factors. In this article we will also consider competitors from Ford's two companies. These are also considered part of the Big 3, but by chance, competitors do not adapt quickly to the automobile industry.

In the 1960s, Volkswagen and some Japanese companies competed violently with Ford in the US small car market. In order to maintain Ford's competitiveness and resist competition, it is much less time to devote the latest Ford Pinto model to production than to develop a car. The usual period to produce a car is 43 months; Ford took only 38 months. Prior to production, Ford engineers found a major flaw in automobile design. Pinto's fuel system is prone to cracking in the collision of almost all backend crash tests. Regarding development of Pinto, Ford was not concerned about security issues. Lee Iacocca, who is responsible for developing Pinto, has specifications that are not compromised with respect to the design of the car. These specifications "Pinto weighs less than 2,000 pounds and less than $ 2,000".

Ford Pinto is a compact car from 1971 to 1980, manufactured and sold by Ford Motor Company in North America. Since 1907, Pinto is the smallest Ford in America and the first microcar manufactured by Ford in North America; Pinto is also the first mass-produced American car sold in rack and pinion steering. Pinto is sold in three body styles. 2 door fast back sedan with suitcase, 3 door hatchback, 2 door wagon. From 1975 to 1980 (in Canada from 1974 to 1980), Mercury offered to Pinto to re-release Mercury Bobcat. From 1974 to 1978, Ford Mustang II shared a common platform with Pinto / Bobcat, but the classification of integration and power system is different. In the 1981 model, Ford turned its product line to front wheel drive, so Pinto was replaced by Ford Escort