Food Loin: The Point of Sale

Executive summary Food Lion is an online startup that offers royalty programs tailored to restaurants and cafes. Food Lion hopes to attract restaurants and cafés through plug and play software that seamlessly integrates with existing point of sale (POS) software. Since there has been no aggressive competition in this field so far, the company is expected to establish a firm market position in this niche field. Food Lion aims to provide products at competitive prices so that restaurants in the metropolitan area can help build a loyal customer base in a highly competitive environment.

Sales promotion is a marketing tool used to create incentives to purchase goods and services at the point of sale. World food companies sell foods using various sales promotion methods such as premiums, prizes, discounts 321 In recent years, sales promotion has grown rapidly and is now an important part of the marketing environment . In the United States alone, advertising expenditure was $ 21,117 million in 2002, consumer promotion spent $ 2.37 billion.

In 2001 the estimated organic food industry in the United States was estimated at about $ 9 billion. By 2008, organic food sales increased to 2.2 billion points, accounting for 3% of total food sales (Gale 5). These increases indicate an increase in knowledge and demand for organic products. Organic foods not only greatly prevent human and animal health problems, but also this simple agriculture will strengthen our afflicted economy and help protect and protect our environment.

Organic foods account for 1-2% of world food production, organic food sales market is rapidly growing, according to the Organic Trade Association, the US food market share is 5-10%, the US dollar traditional foods It greatly exceeds sales. . Worldwide organic food sales jumped from $ 23 billion in 2002 to $ 63 billion in 2011. Production and consumption of organic products are growing rapidly in Asia, China and India are producing countries of organic crops globally, some countries, especially China and Japan are also large consumers of organic foods and beverages. The difference between production and demand leads to a two-layer organic food industry characterized by massive import and import of major organic products (such as dairy products and beef) from Australia, Europe, New Zealand and the United States.