Following the Crowd: Brain Images Offer Clues to How and Why We Conform

What is integration? Do you avoid using clothing like other people 's thinking of thinking - or social rejection? Even if they personally asked people, both scientists are still sorted

Now, at the Harvard University three scientists in psychology use brain scan to show when moving to the mind of someone else's opinion on what will happen. We will them "to the brain" - in particular for the orbitous frontal cortex and the nucleus accumbens. These areas must calculate the social significance of our attention to things, and must feel rewards, including money and other things such as water and food, etc.

Psychology, Jamil Zaki published in the Journal of Scientific Psychology, and Jason Mitchell Jessica Schirmer Study

"Compliance got a criticism of no compromise," postdoctoral fellow Zaki said. "It depends partly on the form, it's a lie: you are trying to adapt our data suggesting that you deeply change your perspective, at a deep emotional level Lie .. "

Likewise notorious views - - To study the social impact of things we care about the environment - Researchers used credible indicators of common values, notoriously beautiful barometer

18-year-old male between 18 and 26 years old was seeking to evaluate the female charm of 180 digital acquired from 1-1, they have hundreds of young men like them I was told I was graded. For each face, the participant's rating is shown in green on the scale at the bottom of the screen. After 2 seconds, fellow's rating - in fact it is the value specified by the computer - and to hold the red for 2 seconds to hold. Some high, some low score of some of these "peer" ratings, some of the same score than participants. Participants, when evaluating particularly unappealing faces, are disproportionately high "same evaluation as", and vice versa

This time without peer evaluation - about half the time again, participants scored to face again for all 180. When they did, they scanned their brains MRI machines

Not surprisingly, these people are influenced by the opinions of others - even if they do not understand it. In the case of a peer rating higher than the peers, the participants discovered that the women were more cute. Participants also lower their opinion as peers confirm the face of less attractive

MRI brain images showed interesting patterns in these responses: they better reassessment These women, male brains showed a big response in these two main areas related to the reward. When you cool your opinion, the brain's response decreases. But Zaki said to our brain, "The opinions of others are revealed to ourselves"

Zaki added that we can see these proven fans down. "We believe that integration is a weakness, it supports our bad behavior," so that smoking or the same overeating. To encourage people who donate to voting or charitable organizations - "Even if you think integration is a powerful social mechanism, by this mechanism, we will actively use it We can change and change our view of the world. " Increase the incentive: precious action stimulates the brain's reward area. Good feeling

In general, integration is universal in today's world too. This is sometimes consistent with our spirit, which we can help but can not follow the crowd. Bianca and Petruchio arbitrarily do not question their compliance in the crowd, never. Kate will not get tired of being oblivious to pressure and struggle will not be lost. She may be inadequately heated, but Kate never lost her personality. Occasionally obedience is possible, but sometimes it is possible to keep in mind the individual's own things. Since it is a real tangible, it is a valuable qualification of people, so your personality is very important hugs. Compliance can not be avoided, but everyone can choose whether it still fits or not

Researchers have found that people comply with a number of different reasons. In many cases, we may actually find useful clues as to how to act on other members of the team. As other people have more knowledge and experience than us, we can follow their guidance which would actually be beneficial. People change their own behavior, to correct the impact occurrence information. If we do not know the correct response, we often tell others, find higher level of knowledgeable and guide our own action as their leader. For example, in a classroom environment you may need consent, if you believe in other students' IQ