Professor Michael Porter of Harvard Business School has developed a framework to help develop the competitive advantage of the organization. Porter identified five fundamental forces that serve the organization; first, the supplier's bargaining power; II. Buyer's bargaining power, III. The threat of potential new entrants, IV. Threat of substitute, 5, range of competitors. Supplier bargaining power. Suppliers can negotiate with industry participants by threatening price hikes and deterioration in the quality of products and services to be purchased.
Porter's Five Power Model: Summary of Porter's Five Power Model: Summary Porter's Five Power Model is a structured framework for analyzing business establishments and commercial facilities. It was formed by Michael E. Porter at Harvard Business School from 1979 to the mid-1980s. Porter has developed five power models against SWOT (strengths, weaknesses, environmental opportunities, threats) analysis. As a result of its poisoning, which symptoms can lead to fatal consequences. The possibility to create a virtual life attracts people to participate in computer games that later interfere with their lives. Ten years ago, the children of Macedonia were doing "hiding and seeing" marbles outside, but adults went to sports and gym. Today, in the era of computerization, life has been relocated from reality.
To analyze the structure of the company and its corporate strategy, Porter's five power model was used. In this model, five powers that play an important role in the formation of markets and industries are identified. These forces are used to measure the competitiveness and profitability of the industry and market. Due to the advantageous nature of the industry, many new entrants try to enter the market. However, new entrants will ultimately lead to a decline in industry-wide profits. Therefore, it is necessary to prevent new entry into the industry. The following factors represent the extent of the threat to new entrants.