Firm Description and Situation Analysis: The History of Target Corporation

It is now the second largest retailer in the US, following Wal - Mart. In order to show the company's growth, Target's sales in 2001 was $ 33 billion, and in 11 years the sales in 2012 was $ 69.98 billion. There are 127 stores in Canada, the company is striving hard to build three distribution centers, and there are 37 distribution centers in the United States. The strong brand image of the target and the large size make it possible to introduce its own brand.

Cooper (1995) describes cost management carried out by 20 Japanese manufacturing companies, including a detailed explanation of target costing carried out by six companies Sony is one of them. Sony is one of the world's largest electronics companies and its Japanese executives judged that he was involved in the implementation plan due to its well designed target cost. Robin Cooper and Regine Slagmuler (1997) describes three main steps for all documented cost accounting processes: market-driven costing, product level target costing, and component level target costing We recommend that you include it.

Nike conducted a number of analyzes to understand the strengths and weaknesses of its company and its competitors. According to the analysis, in many cases it is possible to use such processed products, reduce financial costs, target prospects, buy raw materials at low prices, increase sales and revenue. In market environment analysis, we use Porter's five powers and PEST analysis. PEST Analysis helps Nike Inc understand politics, economics, society and technology. Nike in society has developed bad social interactions through the use of juvenile workers. And now Nike learns the lesson and avoids repeating the same mistake. At Porter's Wuli Nike, Nike continues to be the top sports equipment industry and offers new products in a short period of time, but product quality is high in order to attract potential customers purchasing Nike products It must be.

As a global company, Nike has a wide range of stakeholders and has a major impact on sales of sports shoes and other products. However, the company 's CSR program covers only a few major stakeholder groups. Nike has the following stakeholders organized according to the company's priority order. Nike's CSR strategy considers its customers as the first stakeholder group. Customers are important because they influence the company's revenue from sports shoes, apparel, and equipment markets. For Nike, the interests of these stakeholders include high quality products and reasonable prices. The company deals with these problems through important R & D investment. For example, Nike continues to provide high-quality, state-of-the-art products.