Financial Ratios for Dell Inc.

Dell's financial ratio D team selected Dell as our team project. Why choose Dell Annual turnover is $ 41.4 billion, Dell is a leading provider of computing products and services. With its direct business model, Dell is a leading distributor of computer systems all over the world, and in 2003 it became the number one seller on US customer base. Michael Dell founded a company in 1984. The simple concept is to sell computer systems directly. To customers

The obvious personality behind Dell is Dell's chairman and CEO, writer, investor, and philanthropist (see Michael and Susan Dell Foundation), first establishing SMEs that sell IBM PC compatible computers Did. 1000 dollars is the capital of his room. He made a step forward and registered his company as PC Ltd. After producing the 10 megabyte turbocharged PC at $ 795, the company invested in many people and reportedly sold 1,000 machines per month. Michael Dell gains the trust of people by advertising that "we provide the opportunity to tell you what we can do." Dell further expanded the business and borrowed $ 500,000 from home, but I repaid it within a year.

Regarding the price of Dell's marketing products, it is worth touching the true vision of Dell's founder Michael Dell. When he founded PC Co., Ltd. (now Dell), the IBM PC sold about 3,000 dollars at the store and after Michael Dell separated and rebuilt them, these components were quarter I can buy it at the price of. Even if the memory is increased, the display becomes larger, and the modem becomes faster, the PC may be sold with considerable profit. Dell's philosophy in pricing is simple but powerful: it provides more profit at lower prices. To buy a Dell laptop means the value of money, a value-added experience. Dell home user's laptop price

In addition to the established brand name and worldwide Dell's reputation, the success of the Dell series of products, in particular the sales of Dell's notebook PC, has been attributed to Dell's successful marketing efforts It is considered. In this mission, we will investigate the marketing 4P Mix (product, promotion, price, location) that Dell is implementing to promote the laptop family for home users. Regarding Dell's case study, it is worth emphasizing that its unique vision and mission is to solve and meet the needs, needs, and needs of IT consumers. Dell founder, Michael Dell first thought about "eliminating retailers and selling directly to consumers."