Fighting Child Obesity in the UK

Childhood obesity is considered as one of the most serious public health problems faced by the World Health Organization in the 21st century (WHO, 2013). The figures recorded in the 2011 National Childrens Measurement Program indicate that children aged 10 to 11 are overweight, 14.7% are overweight, and 19.2% are classified as obese. According to statistics of the same report, boys of the same age group are more likely to be obese, 20.7%, girls is 17.7%.

Both Britain and the United States have high levels of obesity. In the UK, 62% of the population is overweight or obese, while in the United States this proportion is 74%. The government and medical community have offered several recommendations to encourage us to lose weight and avoid the risk of serious illness or premature death. However, as we grow on average on average, the corresponding desire is to allow society to accept larger bodies. You may think these two wishes contradict each other, but they do not need to exist.

A remarkable feature of today's world is the high level of obesity among children all over the world: nearly one third of children aged 2 to 15 years like UK are overweight or obese It is not just a country. Obesity worldwide, including countries where malnutrition is seen, is rapidly expanding. Obesity poses a risk to health and mental health throughout my life from childhood. The reasons for the rapid increase in obesity are: food production, processing, pricing, subsidy system, body not promoting cooking of food at home, promoting anxiety of environment, living environment, working conditions, stress and work; It is considered to be a city that does not support activities or healthy food supply. Planning and deprivation In addition to these and interacting with them is the promotion of marketing and promotion of unhealthy foods in the media and elsewhere and proved to increase the diet of children

If food advertising increases your child's weight and becomes obese, do you expect to see an increase in advertising just like an increase in obesity? It's not. Since 1999, UK food and beverage advertising expenditure is actually decreasing, overweight and obesity rate are rising, but now it is almost in 1982. Also, food advertising in 1982 accounted for 34% of TV advertising as a whole, only 18% in 2002. Likewise, the 2005 Federal Trade Commission (FTC) report concludes that children have never seen promoting food on television commercials more than 28 years ago. This urged the Washington Post to report to the Chairman of the American Ad Federation that the ad is not the cause of this equation; instead, the meal lacks exercise and moderation