Fiat Automobile Corporation

INTRODUCTION In 2002, Fiat set one of the biggest annual losses in Italian business world history. This year's pre-tax loss is 429 million euros, which has been a difficult start for car companies for 10 years. This loss is the end of the ambitious diversification of Fiat, which has been actively pursued since the late 1990s. The company has expanded its business while purchasing other related and even unrelated companies that lost hundreds of euros in these companies.

Jeep is an American car brand, a division of FCA US LLC (Former Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler of Italian American company. Jeep has been part of Chrysler since 1987, when Chrysler acquired the remaining assets from the Jeep brand and its predecessor American Motor Company (AMC). Jeep's current product line includes only sports utility vehicles and off-road vehicles, but in the past pickup trucks were also included. Some Jeep models such as Grand Cherokee are entering the luxury SUV field, and Wagoneer is considered to be the market area that was created. In 2016, Jeep sold 1.4 million SUVs worldwide, increasing from 500 thousand units in 2008, two-thirds of which are in North America, Fiat-Chrysler sold the best in the United States in the first half of 2017 It was a brand.

Jeep urgently needs three rows of SUVs to compete with Ford, Chevrolet and other car manufacturers already making products in that field. Sergio Marchionne, CEO of Fiat Chrysler, has been working on such a model since 2014, and the dealer is still waiting for such a model. When Jeep announced plans for five years earlier this month, there were two three row products in Docket - Grand Wagoneer and possible 3 rows of Grand Cherokee. However, SUVs are still selling well, but various factors may have damaged future products.