Fedex Macroenvironment Study

Cultural Environment The cultural environment consists of institutions and other forces that influence the basic values, concepts, preferences, and behavior of society. Web-based e-commerce (EC) provides unprecedented opportunities for marketing products and services while offering functionality, functionality, and innovative approaches. We support consumers. E-commerce has become a major catalyst in the economy, it continues to be an important growth engine for today's business, which has successfully changed consumer behavior.

In a macro environment: Generally, they should study all factors in a macro environment. However, they need to pay more attention to the following points. Cultural environment: Companies should identify social fundamental values, concepts, preferences and behavior. These characteristics influence marketing decisions. They should also study all laws related to political environment, especially public policy, consumer protection and social benefits. 3) I think Avon's strategy is aimed, but it should be strengthened. You can improve your strategy by creating more advertising campaigns to demonstrate the superiority of their products to their competitors. Therefore, they should try to place their products in the minds of consumers. They can also motivate their marketing agents by offering more sales commission percentages, so they can work harder to attract new customers and attract old customers.

The marketing environment operated by the company is dynamic. It consists of a micro environment and a macro environment. The micro environment is "a factor that closely relates to the company and affects the ability to provide services to customers". The macro environment is "a larger social power affecting the entire micro environment" (Kotler et al. 1998, pp 885 - 886). The macro environment consists of six powers of population, economy, nature, technology, politics, and cultural power. The company's marketing strategy needs to take into account the changes and trends in these environments that may create opportunities or pose a threat. A successful company is a company that periodically revises marketing mix and strategy to respond to these changes (Czinkota et al 2000, p. 17).

The macro environment includes uncontrollable power from outside the organization that can not be changed. Organizations must accept and adapt to this environment. Kotler et al. (2009), the most successful companies are companies that recognize and respond to unmet needs and trends. Politics - Laws, regulations and interventions can put pressure on marketing strategies. Organizations need to ensure that they are fair to competitors and customers in advertising their services. Health and safety is a major problem for Creamfields, organizers need to ensure a safe environment for customers while strictly observing the law. For example, when promoting holidays, marketers must emphasize strict alcohol consumption regulations for adults over the age of 18.