Federal Trade Commision: Consumers and Advertisements

Consumers face hundreds, thousands of ads every day. People can sit in almost all public places and many of them can discover that they do not even move their heads. Many ads are trying to show them to consumers, so it is difficult to be different. Make ads unforgettable and make consumer's more delicious purchases more complicated. For this reason, many advertisers and marketers sometimes try to stand out from the crowd.

Advertisements can be categorized into two broad categories: consumer and commercial advertisements. Advertisement for consumers is for general use. Trade advertisements are for sale by wholesalers or distributors in general. In this article, we will focus on the format of advertisements for consumers, advertisements most people are familiar with. Consumer ads can be further divided into national ads and regional ads. Nationwide advertisements are targeted to consumers across the country. In national advertising, we generally try to raise awareness of goods and services and increase loyalty to products and services. Local ads are designed to notify people in a specific area about the purchase of goods or services. Advertisements for general can also take the form of institutional advertisement, image advertisement, information advertisement, or co-advertisement.

Trade advertisements are also known as commercial / professional advertisements. This type of advertisement is not for consumers, it is suitable for all advertisements that affect consumers, such as distributors, distributors, and companies. The medium for such advertisements is professional magazines and direct mails, and does not include end consumers. There are two types of advertisements. One is short-term and the other is long-term. Short-term ads directly affect product sales. The goal is to increase sales, maximize revenue and raise awareness. Meanwhile, long-term advertising is focused on maintaining long-term relationships and customer loyalty.

Short-term advertising has a direct impact on sales of products being advertised and is aimed at increasing sales, expanding revenue, and raising awareness, long-term advertising raises consumer loyalty, mainly by consumers It aims to build a long-term relationship. In general, some of the reasons for advertising are as follows. Along with globalization and global economic growth, the growth of competition and global and domestic competition has shifted the focus of corporate budget to broad advertising and product promotion. Regardless of the size of the business, we always provide products. Today's focus is on advertising products to potential consumers. Advertisement is understood as a devil company and invention of its worldwide popular brand. It is a criminal who creates self-social things and constantly stimulates the desires of consumers.