Fe'nix Del Sur Case Study

According to the author, the Fe'nix Del Sur case study in Fe'nix Del Sur case study said the company sells various artifacts in South America and Africa. I will explain the use of the DECIDE process in the company's valuation decision process, analyze the four analytical categories used to investigate the cases, and explain the market of Fe'nix Del Sur that examines the target market. Fe'nix 's unique ability (Kerin & Peterson, 2010).

Phoenix Del Sur is a famous importer of famous Southwestern jewelry and collector's pottery. Originally they purchased relics of Hopi and Navajo, but in recent years they expanded product lines including relics of Columbus in Peru and Venezuela, and relics of African tribes and tombs. If Fe'nix del Sur accepts the contract, its business definition will change. As the company is currently concentrating on trading genuine products to collectors (through professional agencies, company-hosted screenings and some high-end department stores only), if the company fully expands the product Other locations Many copies are included in the product line. The company will no longer be a genuine jewelry and pottery business, but a "copy" business. As a result, their new business definition will be changed to include replica producer becoming a gift buyer.

According to the product market matrix above, it is clear that Fe'nix del Sur is competing to sell genuine products to collectors after reading the industry. Fe'nix del Sur began making copies of their real products after several customers insisted on expanding their product line. In return, replica will expand the market range of the company including individuals looking for purchasers of gifts and accessories. Phoenix Del Sur is a famous importer of famous Southwestern jewelry and collector's pottery. Originally they purchased relics of Hopi and Navajo, but in recent years they expanded product lines including relics of Colombia before Peru and Venezuela, as well as tribes of Africa and burial relics.