Factors To Consider When Going Global

Along with the progress of globalization, the global strategic viewpoint is equally important for small and medium enterprises. The rapid information flow all over the world has made people more aware of citizen's preferences, preferences and lifestyle of other countries. Through such information flow, do we speak at various speeds from an economic point of view? Global citizenship Today, more and more economies are bordering borders for trade and overseas investment.

Organizations moving to globalization globally are not as easy as echoing. International marketing is an important element for an organization to be competitive globally and become competitive globally. According to Cateora, Gilly, and Graham (2013), "International marketing plan, pricing, promoting, and directing the flow of enterprise products and services to consumers in multiple countries to benefit It is a manifestation of business activities aimed at "p. 10). - International Marketing Concept International marketing is a very challenging and rewarding activity for multinational corporate (MNC) marketers. According to Cateora, Gilly, and Graham (2013), "International marketing is aimed at planning, pricing, promoting, and directing the flow of corporate goods and services to consumers in multiple countries, Appearance of targeted business activities 10 pages

In this article, I will explain JCPenney International Inc.'s global marketing strategy. JC Penny considered various country factors such as acceptance of labels in the United States, economic factors, political stability, trade policy, when considering expansion plans for overseas markets. They also considered demographic characteristics and competition in potential markets. JCPenney's entry strategy is based on the ownership and operation of JCPenney department stores in Mexico and China, as well as contracts in Dubai, Bahrain, Oman, Kuwait, Saudi Arabia and others. In addition, we are adapting to local markets through localization strategies, including procuring products to meet the needs of local consumers. The internal challenge is related to the general pressure of core business and the impact of corporate culture

There are many factors influencing globalization and determining the choice of market access model. Examples include legal factors, political factors, cultural factors, social factors, technical factors (Hill, 2010). Organizations to globalize are the government law, social policy and employment policy, taxation, trade and customs management, the type and stability of government, changes in political environment, environmental protection and consumer protection law, labor supply, economic trends, economy Growth must be taken into account. From labor costs, technology to economic change, socio-cultural aspects, organizational culture, regional education and career, ethical issues, diversity, demographics, maturity of technology, ethnic and religious factors, transportation and technology Access, 2010). Multinational companies need to consider all the risks related to globalization