Factors Influencing Children’s Preferences of Different Stores

Increasing the purchasing power of children during the past few decades has made this market segment another important consumer market. Market theory and practice recognize the importance of this market. According to a survey of Sutherland and Thompson in 2001, child consumption has doubled in the 1960s, 1970s, and 1980s, and children's consumption also tripled in the 1990s. Some authors estimate that the primary market in the US accounted for $ 9 billion in 1989 and $ 20 billion in 10 years (McNeal 1992b, Davidson 1998).

Reviewing related literature shows that customer's behavior, such as store image, brand preferences, budget, etc., is influenced by many factors, different studies show different studies. Rheeand Bell (2002) points out that shoppers are often related to "majority". Taher et al. (1996) and Sirohi et al. (1998) emphasized that retailers must systematically look for information on retail sponsorship experience and then plan to build store loyalty based on enhanced services such as It is. Financial Impact: Survey deals with store attributes, consumers decide which store belongs to head office Based on experience, attributes of retail stores may affect store selection and purchase (Leszczyc and Timmermans, 1997)

Many store attributes are potentially important factors that affect customer's assessment of retailers' images, store loyalty, sponsorship, and overall satisfaction. Today's retailers face the challenge of maintaining strict cost control while meeting the needs of demanding customers. To achieve these two goals, they were forced to use the retail space to achieve their maximum goal. This is to maximize retail space sales per square meter. To do this, you need to create attractive store designs and a comfortable store atmosphere, so that customers can increase their costs. Grocery stores are highly dependent on self-service, and they often provide products that can be easily purchased at competing stores, so they require visual commercialization in particular. As a result, the Croats

The literature affects customer assessment of retailers' images, store loyalty and overall satisfaction, such as product classification and quality, general service, people, store layout, convenience, cleanliness and atmosphere We propose a number of store attributes as a potentially important factor. Successful and highly profitable retailers are effectively using 1 square meter of retail space in stores and warehouses. Space management is strategically important in the retail industry because of the high cost of retail space. The appropriate store floor plan, the location of certain product categories, inventory levels, and visual presentation are important factors for proper use of retail space. Misuse of retail space may adversely affect retail store earnings. This is because it is difficult to arrange stores, the number of stores staying decreases, the sales decrease and customers may be lost.