Facebook & Advertising Essay

In recent years, Facebook, founded in 2004 by Mark Zuckerberg, has transformed from a college photo sharing website into a new business network platform for self-promotion, advertising and multimedia interaction. Using new apps and add-ons, Facebook users can send virtual drinks to each other, create events and organize events, and promote their business through social advertising. When Charlie Gibson and フ ェ イ ス ブ ッ ク hosted a debate about the 2008 presidential candidate, the small website became the strongest in the online marketing community.

But will Facebook promote advertising business? How do Facebook advertisements compete with Google Adwords and become leaders of advertisements? Show more

When someone knows your preference and knows to talk, the level of trust gains dramatically, hey, this is the product you might be interested in! ""

Many Facebook users say they do not care much about current advertisements, but they say that they may respond more to advertisements related to them unless the ads make the site less useable or annoying. I will.

In addition, Facebook has great value because there is something Google does not have. Demographics index

When Google no longer uses Adwords, the demographic index has improved. In fact, using Adwords, advertisers can target customers by region or keyword. Both of these information enable instant semi-related advertisements on all Google products (search, Gmail, calendar etc.) and publisher sites (blogs, news portals, etc.) by embedding small code in the index I will. Content page

In the Facebook advertisement system, its internal page (Facebook.com) contains all the components of Adwords, but we add the information layer (demographics and interests) to advertisers. Most websites do not have demographic data and do not have good click ads. Because their anonymous users are just watching information.

If they stop advertisers, advertisers may have an impact. But they can not. Facebook has five million advertisers. Advertisers have only two platforms for selling their products online. Advertisers need Facebook because Facebook is far more than the needs for one or several thousand advertisers. When Ford Motors is concerned about our democratic tricks and announces that it no longer advertises on Facebook, Detroit will be acclaimed for action in the media and the market will rapidly lower the stock price by more than 10%. So far, only German Commercial Bank and Mozilla have disabled ads - this will appear. This further proves the reason why 4 needs to be broken.

Facebook provides Cambridge Analytica with a platform for publishing news as well as advertisements. On Facebook, the boundary between content and advertising is ambiguous. We usually treat that post as a post when your Facebook feed indicates that your friends "love" or sharing brand content online. However, if a friend likes or shares a news article, the likelihood of applying the same filter is low even for fake news articles, and the agenda is not necessarily clear. Cambridge analytica takes advantage of our unique trust for our friends to take advantage of our strengths

In addition, the advertising business, especially the mobile advertising business, is increasingly being handed over to Facebook. In the previous quarter, Facebook gained $ 1.5 billion in profit. It is not income. Most of the profit money comes from mobile advertisements. Some digital publishing companies are trying to cut some cash by quickly disseminating content on Facebook's algorithm-driven delivery highway. By embedding ads on Facebook formats such as instant articles and live videos, publishers can solve Internet era problems, such as advertiser blocking, so that users can stay in the garden surrounded by Facebook walls Become.