Exploring How Meaning is Conveyed in the Renault Clio Car Advertisement

Exploring ways to convey meanings with Renault Clio's automotive advertisement Many companies make advertisements to purchase items advertised to viewers and readers. Many television commercials are very short, in less than 30 seconds, the texts that are produced are often very expensive, but Renault Creo's advertisement is like a story, so it's 59 seconds long. In Renault Clio's advertisement, producers use some of their own ideas, but they borrow ideas from various other projects.

Renault Clio products have aimed at young people who traditionally may have budget. Compared to other Renault series, this product is a smaller model and offers most luxury goods offered by other models. Air conditioning, air conditioning, Bluetooth, satellite navigation, etc. Clio is very active in advertising models to consumers. However, Clio meets the criteria for setting an effective marketing mix. Jobber (2006) pointed out that product development is very important. As technology and preferences change, products become obsolete and competitiveness declines, so companies need to exchange them with features that customers evaluate. The basic function of the new Clio model is the tom-tom function. Renault and Tom Tom had to agree to incorporate satellite navigation into the model. This makes Clio more competitive than its competitors.

On the Renault website, Renault knows that about 20% of the budget is used for communication with the new CLIO, 13% of which are for television commercials and the other parts are used in other ways It was. As a result of this achievement, Clio became top in sales in the first few months of 2010 and 2011. Globally, Clio holds the best-selling model of glasses. In Europe, Megane is in front of Clio in the rankings. Because more than half of the purchases are concentrated in the canal, Renault's goal is to focus on TV media. In addition, Renault launched an online TV channel for French and English translation. It is the first brand that launched its own channel globally in the UK Sky Guide 883. The program contains rich information on Renault series and Clio