Expanding the Heavy Duty Truck Market to Eastern Asian Countries

The expansion team conducted a comprehensive survey and the market research found that for manufacturers wanting to sell heavy trucks to East Asian countries there is a tremendous growth potential and a very beneficial business opportunity for manufacturers . One thing to keep in mind when choosing a new international market is the possibility of an ethical situation occurring. Because certain marketing strategies used elsewhere may not work in the East Asian market, it is important to be able to understand and explain cultural differences.

The company draws our attention and hopes to expand to the East Asian market. This is the best, it is certainly believed to be more than twice its profit. The chosen country is China; the location is the city of Macau and the mature trade center in Southeast Asia. B. Major Intercultural Problems and Their Impact: In terms of marketing, several things need to be considered. Our approach must be culturally sensitive to succeed. Anyone who insults our business relations in China may terminate the transaction or cause unnecessary delays. Everyone involved in this work must carefully train Chinese marketing and cultural behavior. Culture is a big problem and companies have to be trained with utmost care so that they can be accepted. Asian culture is very careful not to lose sight of your face, this is very important

In many cases, the market is guided by political and economic problems around the world. The country uses large trucks and high power engines to withstand war and natural disasters. Cummins seems to be working well in times when consumers are in extreme demand in their environment. From a daily work perspective, Cummins addressed the high price of spare parts of standing steel. As China purchases most of the steel market, it has led to higher parts prices for engines and parts. The rise in material prices has resulted in an increase in the final price of the product. On average, consumers can expect the additional cost of the Dodge Pickup diesel engine to be about $ 5,000 higher than the cost of the V-8 gas engine. It depends mainly on consumer preferences and their intended use of the car.