Executive Summary of Calyx $ Corolla

Executive Summary Calyx & Corolla is a young company that offers its own options to customers who want to buy flowers. In 1990, the flower industry in the United States is worth about 9 billion dollars, and the stable market growth rate since 1985 was 7%. However, the potential of the market has not yet peaked. There is still room for growth in the flower market in the United States. Per capita consumption of American flowers and plants is 36 dollars a year, European average is 60 dollars.

Customer career and information is important for Calyx and Corolla to transform into a more intimate company. Calyx and Corolla need this information to customize products or services based on existing and potential customers' needs. Having a good database management team and system helps Calyx and Corolla complete successful steps for further steps. Business customers are very important every 1 dollar spending. By offsetting enough business customers, you can offset off-peak sales. Commercial customers become more predictable with special consideration. Because Calyx and Corolla need to establish long-term relationships with them to ensure stable sales, corporate customer team is important to ensure long-term growth.

To expedite the business quickly, Calyx and Corolla needed to establish an official marketing department within the organization to handle all aspects of marketing (not just direct sales). Through our in-house marketing team, Calyx and Corolla will become more aggressive in the market and will be able to respond more quickly to any changes that occur in the market. Calyx and Corolla provide customers with a trip to cultivate flowers to enhance customer confidence in flower quality. Calyx and Corolla can also offer training programs in direct stores such as how to save flowers and how to use flowers for decoration. This also allows customers to enter the store directly and customers are exposed to new products that Calyx and Corolla may offer. So it will create duplicate purchase