Exchange Theory and Communicative Action

George Homans and Peter Blau each explain the human interaction and how they reproduce social processes and social structures. Homans is developing his theory by observing four different social groups, the street gang, the working group of factors, the Royal System of Private Island, and the New England village. Through his observation, he developed five propositions to form the power of the group. Peter Blau further developed the Homans theory and added that people calculate their behavior based on the level of compensation for their behavior and the level of power they receive from their actions.

This theory contains four social psychology theories. Similarity, attraction theory, social exchange process theory, causal attribution process theory, group originality theory. This theory is used for intergenerational communication, communication between young people and the elderly, and intercultural communication. When young employees in the organization talk to senior employees, they tend to adapt to one another by recognizing the difference in social status and ranking. Or position. Junior understands a lot with respect and respects many things and attempts to accept senior and advanced users' attempts to make junior comfortable by accepting respect. Primary use convergence process, advanced use divergence process

Social exchange theory is a social psychology and sociological point of view that interprets social change and stability as a process of negotiation and exchange between parties. Social exchange theory believes that interpersonal relationships are formed through subjective cost benefit analysis and comparison of alternatives. The theory comes from economics, psychology and sociology. Social exchange theory has many major assumptions in rational choice theory and structuralism. It is often used in business circles to imply accidental and informative processes between bilateral countries, including transactions and simple interactions.